Consulting and Projects

I love working on projects that involve creating programs that support marketing and sales, customer acquisition, customer experience, onboarding, and retention across multiple verticals.

Having held sales, marketing, and business development roles in organizations, I’m well versed in communicating and working with cross-functional teams.

Products

FinTech Startup
PRD for MVP Wallet App
Pittsburgh Marathon
Commemorative Product
Day-Timer
Work-Life Planner

Training & Development

NCU
LMS Course Design, 38,000 Students
LMI Government Consulting
Certification Course HAM Radio
Pearson Education
Course Development for MyLab LMS

Sales Enablement

TMT Franchise
Marketing, Sales Tools, onBoarding
NCU
onBoarding Preparedness

Project: onBoarding

Training videos for new students. Below is the first video in the series for NCU.

The Challenge

Students often struggle to balance academic, personal and work commitments.  Time is one of the top three reasons students drop out after their first year. 

  • Lack Planning
  • Experience Overwhelm
  • Procrastinate

Scope of Work

Develop a video series on the subject of time and productivity to be used during the enrollment and onboarding process as a preparedness tool by admission counselors.

  • Strategy
  • Content
  • Production

Project: Sales Enablement

Overhauled business model to improve process and efficiency to include lead generation, sales process, onboarding, and ongoing support for TMT business clients. Contract duration: 4 years

Outcome

A fun project that gave me the ability to touch and impact every part the business.

  • Decrease CPL, $80 to $26
  • 60% YOY revenue growth
  • Dropped CPA by 42%
  • 1100 clients, 3 Countries
  • Streamlined Qualification
  • Automated Lead Nurture

Scope of Work

  • Branding
  • Marketing
  • Lead Generation
  • CMS, PPC, Display
  • Print Advertising
  • Landing Pages
  • Sales Process Improvement
  • Onboarding
  • Training
  • Ongoing Client Support

Project: Course Integration

Curriculum design on time, productivity, and goals became part of the “first course” all online learners would take.

Outcome

Program ran for six years servicing nearly 38,000 global post graduate students improving retention and graduation rates.

  • 7 Contact Hours
  • 26 Videos
  • 3 Modules
  • LMS Setup
  • Support

Scope of Work

  • Strategy
  • Content
  • Video Production
  • Workbooks
  • Exercises
  • LMS Setup
  • Support